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 Using the Media as Campaign Ally 

A world of advice

A plethora of publications offer advice on how to conduct a successful interview. Hundreds of communications agencies offer workshops and “inside” tips on effective interviewing before, during and after the conversation with the reporter.

This “tip” sheet is a compendium of constructive advice. Yet, protocol varies from country to country. The World Stroke Organization (WSO) encourages members to adapt, and regionalize pertinent parts of this presentation and adopt relevant portions as your own.

Employing these easy tips and tactics, together we will help empower advocates involved in the global fight against stroke with skills for shaping public opinion through the media.

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