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 About the World Stroke Campaign 

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Stroke - a non-communicable disease that attacks 15 million people worldwide every year and claims a life every six seconds – can be beaten.

The World Stroke Campaign aims to disseminate essential life-saving information and share knowledge about actions and lifestyle behaviors that could avert the assault of stroke. The campaign will also identify opportunities to improve and educate the lay public on the fundamental need for appropriate and quality long-term care and support for stroke survivors, including the empowerment of stroke care-providers.

Here are the facts:

  • Stroke can be prevented.
  • Stroke can be treated. 
  • Stroke can be managed in the long-term.
  • 1 in 6 people will have a stroke in their lifetime.
  • Every 6 seconds stroke kills someone.
  • Every other second stroke attacks a person, regardless of age or gender.
  • 15 million people experience a stroke each year, 6 million of them do not survive.
  • About 30 million people have had a stroke - most have residual disabilities

Background

On World Stroke Day, October 29, 2010, the WSO and its members worldwide launched the “1 in 6” campaign. The theme was identified to mirror today’s reality that one in six people worldwide will have a stroke in their lifetime. With the fight against stroke at a crossroads, WSO members and partners around the world joined in solidarity to put forth a simple life-saving message on World Stroke Day: Do not take chances. One in six people is at risk for stroke – it could be you. Learn the facts. Save a life today. Act Now!

About the 2012-2013 Campaign: “Because I care… “

The global campaign to fight stroke continues to gain attention from stroke communities around the world, but especially in the lead-up to the World Stroke Congress in Brasilia this October.  While the overarching “1 in 6” theme of the campaign will continue in 2012/2013, the slogan entitled “Because I care… “will be launched on World Stroke Day 2012.  The slogan was chosen as it can easily be adapted to all cultures and in any setting.  There remain myths and misconceptions about stroke. The slogan attempts to address prevailing misinformation about the disease, e.g., stroke only happens later in life.  Moreover, caregivers and the role of family and close friends – as those in the frontlines providing the  supportive care -  will play an essential role in the campaign.   The campaign will celebrate their important contributions. Care givers are the conduits between the stroke community and the general public in correcting misinformation as they know first-hand what the reality is around stroke.  

 “Because I care…”

  • I want you to know the facts about stroke
  • I want you to learn how to prevent the assault of stroke
  • I will break the myths surrounding stroke, e.g., “stroke only happens later in life”
  • I want you to have access to the best possible treatment
  • I will ensure that you receive quality treatment, care and support
  • I will be with you every step of the way towards your full recovery

The campaign asks people to commit to six stroke challenges:

  1. Know your personal risk factors: high blood pressure, diabetes, and high blood cholesterol.
  2. Be physically active and exercise regularly.
  3. Maintain a healthy diet high in fruit and vegetable and low in salt to stay a healthy state and keep blood pressure low.
  4. Limit alcohol consumption.
  5. Avoid cigarette smoke. If you smoke, seek help to stop now.
  6. Learn to recognize the warning signs of a stroke and how to take action.