World Stroke Day 2011 and where the campaign is headed in 2012
On World Stroke Day, 29th October, the World Stroke Campaign completed its first year of a full campaign. Focusing on the “1 in 6” campaign headline from 2010, in 2011 the campaign expanded to focus on the many actors in prevention, short and long term care, and support of stroke. The strength of this message was twofold. On one hand, it relied on the original campaign theme, solidifying the threat of stroke and its implication worldwide. Secondly, it became an active message. Not only was the Campaign’s goal to provide information, it asked that everyone take matters into their own hands and become individual participants of the campaign. Whether it was from tweeting, copying our messages and sharing with other circles of friends, or simply endorsing our messages, it was felt that a directive message would yield much better support. The Campaign also endorsed many preventative measures against stroke throughout the campaign; namely healthy living and lifestyle choices.
The 2011 campaign relied heavily on the use of social media outlets such as Facebook and Twitter. The number of supporters grew significantly and the WSO and WSC established a broader and more constant web presence. The awareness for the 2011 World Stroke Day was impressive with over 55’000 hits on Facebook and intensive media coverage in over 50 online publications in several languages. More than 80 entries were received for the World Stroke Campaign Award and the Gold winner of the Campaign was the Brazilian Stroke Society. Please click here to see the video: www.worldstrokecampaign.org.
The theme of “1 and 6” will continue in 2012 with a proposed sub theme on the pivotal role of care providers in the fight against stroke, i.e., champions in the fight against stroke. If you have any stories to tell, please share them with us.
As you are probably aware, a stroke solidarity symbol competition was launched at the World Stroke Congress in Seoul last October 2010. We are very pleased to inform you that the winner of the universal stroke solidarity symbol now has been selected. WSO is grateful for the large number of submissions received. Names of the applicants along with places were entries submitted from were removed prior to the review process. After a long and difficult period of deliberation by the World Stroke Campaign Committee and the WSO Board of Directors, the entry submitted by Anna Carlile and Joanna Gardener of viola design, a communication design studio in Carlile, a suburb of Melbourne, in Australia was selected. The “stroke solidarity string” was chosen as it demonstrated a unique and universal appeal for use by stroke communities around the world. The symbol will be launched at World Stroke Congress in Brasilia this October. More information will be made available in the coming months.
Saturday, 29 October is World Stroke Day 2011
Every six seconds, regardless of age or gender, a sister, brother, wife, husband, daughter, son, partner, mother, father or friend will die from a stroke. Stroke is the second leading cause of death for people above the age of 60, and the fifth leading cause in people aged 15 to 59. Stroke also attacks children, including newborns. Each year, nearly six million people die from stroke. In fact, stroke is responsible for more deaths every year than those attributed to AIDS, tuberculosis and malaria put together – three diseases which have set the benchmark for successful public health advocacy, capturing the attention of the world’s media and which consequently has provoked world leaders, governments and many sectors of civil society to act.
Stroke is indiscriminate and does not respect borders. Individual countries cannot address the challenges of stroke in isolation. World Stroke Day brings together advocacy groups, patient survivor support networks, volunteer stroke societies, public health authorities, physicians, nurses and others within the allied health professions including civil society at-large, for a collaborative approach to comprehensive stroke education, advocacy, prevention, treatment and long-term care and support for stroke survivors.
Further information will be made available in the lead-up to World Stroke Day 2011. Join Us. Save a life now!
World Stroke Day 2010
World Stroke Day provides an excellent opportunity to increase awareness of stroke and the actions that can be taken to combat it. World Stroke Day 2010 was a major success, setting the record for the largest number of events organized across the world to honor stroke survivors, their families, caregivers and those that work to combat stroke and it's consequences. It also provided an opportunity to pay tribute to those who have made scientific advances in the treatment and care of stroke. On World Stroke Day 2010 the “One in Six” campaign was launched which highlighted the harsh reality that one in six people worldwide will have a stroke during their lifetime.
Read more about WSD activities around the world in 2010.
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